For brands

Sponsored cards in creator DMs

One card from you, sent right after the Instagram DMs that ReelDM creators already send to people who asked for them.

What a sponsored card is

When someone comments on a creator’s reel, ReelDM sends them the DM the creator promised: a link, a guide, a discount. Creators who join Creator Rewards let one sponsored card follow that DM: a second message, sent right after theirs, that opens with “I also recommend checking this out 👇 · Sponsored” and carries your headline and a button to your page.

  • ✓Asked-for messages only. Every DM goes to a person who commented first. Your card never starts a conversation on its own.
  • ✓One per person per day. Each recipient sees at most one sponsored card a day, whichever campaign it comes from.
  • ✓The creator’s message is untouched. Your card is its own message, sent only after theirs was delivered. You pay per card delivered, never for one that was not.
  • ✓Clicks are tracked. Every card’s button goes through a ReelDM redirect, so every tap is recorded against the delivery that produced it.

Formats

Three formats areavailable today. The examples below are built by the same code that builds a real card. The button’s delivery id is a placeholder; a real send differs only in that id.

Affiliated Brand Headline + Link

₹1,000.00 per 10,000 DMs

Your headline under the creator’s recommendation, with one button to your page.

I also recommend checking this out 👇 · Sponsored Learn video editing in 30 days with CutCraft. First lesson free

Start free

The button opens https://reeldm.com/a/00000000-0000-4000-8000-000000000000

Affiliated Brand Headline + Link + Banner

₹2,000.00 per 10,000 DMs

An image card: your banner, your headline as the title, and one button to your page.

Learn video editing in 30 days with CutCraft. First lesson free

I also recommend checking this out 👇 · Sponsored

Start free

The button opens https://reeldm.com/a/00000000-0000-4000-8000-000000000000

Banner + Link

₹1,500.00 per 10,000 DMs

An image card: your banner, your brand name as the title, and one button to your page.

CutCraft

I also recommend checking this out 👇 · Sponsored

Start free

The button opens https://reeldm.com/a/00000000-0000-4000-8000-000000000000

Pricing

You choose how many cards go out and pay for exactly that many, up front. The price is the delivery count times the rate for the format, to the paisa. When a campaign ends, whatever it did not spend returns to your wallet.

Affiliated Brand Headline + Link
₹1,000.00 per 10,000
₹0.10 per DM
Affiliated Brand Headline + Link + Banner
₹2,000.00 per 10,000
₹0.20 per DM
Banner + Link
₹1,500.00 per 10,000
₹0.15 per DM

Minimum campaign: ₹200.00. Payments are in INR through Razorpay, or from your ReelDM Brands wallet.

How review works

  1. 1You pay, then a person reads it. Every campaign is reviewed by a human against the Meta Advertising Standards before it runs. Nothing is sent while it is in review.
  2. 2Approved campaigns start at once. Your card starts going out after creator DMs as soon as the review is done, and you can pause or cancel it at any time.
  3. 3Rejected campaigns are refunded. If a campaign is not approved, the full amount returns to your wallet with the reason, and you can fix the card and submit again.

Ready to build your card?

Set up your brand profile in a minute, then build your first campaign.

A creator? See the Creator Rewards to earn from sponsored cards.