For advertisers

Sponsored lines in creator DMs

One line from you, inside the Instagram DMs that ReelDM creators already send to people who asked for them.

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What a sponsored line is

When someone comments on a creator’s reel, ReelDM sends them the DM the creator promised: a link, a guide, a discount. Creators who join the Partner Program let one short sponsored line ride along in that DM. It sits after the creator’s own message and before the ReelDM footer.

  • ✓Asked-for messages only. Every DM goes to a person who commented first. Your line never starts a conversation on its own.
  • ✓One per person per day. Each recipient sees at most one sponsored line a day, whichever campaign it comes from.
  • ✓The creator’s text is untouched. If your line does not fit the message, it is simply not added, and you are not charged for it.
  • ✓Clicks are tracked. Link formats use a ReelDM redirect, so every tap on your link is recorded against the delivery that produced it.

Formats

Two formats are available today. The examples below are produced by the same code that composes a real DM, onto a sample creator message. The link’s delivery id is a placeholder; a real send differs only in that id.

Paragraph

₹1,000.00 per 10,000 DMs

One sponsored line of text after the creator's message.

Here's the guide you asked for 👇

Sponsored · Learn video editing in 30 days with CutCraft. First lesson free

✨ Sent via @reeldmtool

Paragraph + Link

₹1,500.00 per 10,000 DMs

The sponsored line plus a tappable link to your page. Instagram renders the URL inline, so the creator's buttons are untouched.

Here's the guide you asked for 👇

Sponsored · Learn video editing in 30 days with CutCraft. First lesson free https://reeldm.com/a/00000000-0000-4000-8000-000000000000

✨ Sent via @reeldmtool

Coming later: Paragraph + Banner + Link.

Pricing

You choose how many DMs your line goes out in and pay for exactly that many, up front. The price is the delivery count times the rate for the format, to the paisa. When a campaign ends, whatever it did not spend returns to your wallet.

Paragraph
₹1,000.00 per 10,000
₹0.10 per DM
Paragraph + Link
₹1,500.00 per 10,000
₹0.15 per DM
Paragraph + Banner + LinkComing later
₹2,000.00 per 10,000
₹0.20 per DM

Minimum campaign: ₹200.00. Payments are in INR through Razorpay, or from your ReelDM Ads wallet.

How review works

  1. 1You pay, then a person reads it. Every campaign is reviewed by a human against the Meta Advertising Standards before it runs. Nothing is sent while it is in review.
  2. 2Approved campaigns start at once. Your line begins riding along in creator DMs as soon as the review is done, and you can pause or cancel it at any time.
  3. 3Rejected campaigns are refunded. If a campaign is not approved, the full amount returns to your wallet with the reason, and you can fix the line and submit again.

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A creator? See the Partner Program to earn from sponsored lines.